Widening the Funnel in Externally Focused Churches: Good Deeds Build Good Will, Becoming a Catalyst for Good News
Many churches use a funnel model to describe their member-development process as an externally focused church. The top of the funnel represents events that serve as wonderful introductions to serving. These simple activities take little commitment or screening, and they expose the volunteer to a need in the community.
As volunteers step through the funnel, they are pulled into tasks of greater commitment, personal growth and deeper relationships. Often a lot of effort is put into creating and executing a successful large event, like a community carnival, but if there is not an intentionality to reconnect those volunteers to other areas of service and passion, they could be lost. Leadership Network’s concept paper, Widening the Funnel in Externally Focused Churches: Good Deeds Build Good Will, Becoming a Catalyst for Good News, previously published by Alexandra McNabb, continues with ideas of how to widen that funnel to move from good deeds to good news.
Here are some great quotes from the paper:
“Good deeds build good will, which in turn, opens the door for sharing the good news.”
“For churches striving for outward focus, a foundation of prayer, compelling vision, and intentional process are three of the key components needed to develop a new paradigm.”
“Prayer has unquestionably been the beginning point for all churches that desire to become externally focused.”
“Unleashing people gives them the freedom to find their purpose, to work through it and express it by
“Service that is duty-motivated breathes death. Service that flows out of our inward person is life
and joy and peace.”
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