Multiplication Center

Seth Godin: Go Big!

May 16, 2011


You may know me from my books Purple Cow, Tribes, Linchpin or my blog. The Internet thrives when it makes connections. The Big Idea: There’s a difference between little connections and big ones. Little connections: Emails, tweets, or comments on blogs. Little connections are time consuming. They do not change very much. Big Connections: These are interactions that matter, that make a difference in someone’s life. It’s doing work that, if you weren’t there, you’d be missed. The Internet opens the door for them [big connections], enables them, but it’s hard to have it work all by itself. It’s safer and easier to make little connections. Little connections don’t require personal risk or attachment. Big connections are the ones that make you happy, or sad, or cry, or you miss someone when they are gone. Big connections require real effort, commitment, focus, and generosity, and yes, heart. We have an opportunity to do. The challenge of our generation is to cut through trivia and noise. Focus on the few, focus on building a tribe, and focus on connecting one person to another. Focus on doing work that matters. Show up where you are needed and wanted, talking to people who want to hear what you have to say. Be brave enough to make a difference in their lives. You don’t need a lot of time to think about or understand this opportunity. You need guts and commitment to do something about it.

Discussion Questions:
1. How much of your time online is currently spent on little connections? How much is spent on big connections?
2. Give every day examples of using the Internet in a way that makes big connections.

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