Reaching Unchurched Millennials – Media Interruptions

By December 2, 2015 No Comments










What are you doing to try and reach Millennials that won’t easily attend church by way of invitation?

There’s an interesting new strategy being launched in the Dallas-Ft. Worth area built around “media interruptions”. A ministry called “Groundwire,” lead by Sean Dunne, working with local area churches, has launched an extensive media campaign to get Millennials attention.

Under the campaign banner of, the media campaign will see nearly 2000 felt needs commercials per week- on television and radio hit the airwaves over multiple weeks.

According to Dunne, most unchurched Millennials don’t get up each day thinking about God or eternity. Instead they think about their challenges and their struggles. They don’t connect Jesus or Christianity to their needs- thus, according to Dunne, is why they need a media interruption. The strategy is as follows:

INTERRUPTION: Instead of offering them an invitation that they can reject, we interrupt their media with messages of hope.

CONVERSATION: Millennials are tired of the Monologue they perceive from the church, but they are open to conversations. 24 hours a day live coaches are available to talk about their faith or struggles. They want someone to listen and not judge them.

COMMITMENT: The goal is to introduce them to Jesus and see them respond to His offer of grace.

COMMUNITY: It is the goal that chatters would leave connected to Christ and to a local church.

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Brent Dolfo

Author Brent Dolfo

Brent Dolfo gives oversight to the Leadership Development and New Evangelism Paradigms Leadership Communities.  He also serves as a Facilitator to various Leadership Network events and Leadership Communities in the US and in Europe. He has more than 25 years of experience in senior ministry leadership and has consulted worldwide with movements such as Alpha as well as with churches in the US, Canada and Europe.  Brent served with Campus Crusade for Christ of Canada as the Chief Operating Officer and overseeing its National Ministries. As well, he gave leadership to Canadian division of Athletes in Action and the National Campus Ministry.

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