Multiplication Center

LifeChurch’s Bible App Reaches Over 10 Million Users

November 22, 2010

bibleapp

LifeChurch.tv never set out to be a leader in the app world—it simply wanted more young people reading the Bible. Yet on November 16 the Edmond, Oklahoma-based church celebrated reaching an astounding 10 million-plus users with a smartphone application (app) that remains one of the world’s most popular.

YouVersion, the free online and mobile Bible LifeChurch.tv launched as an app in April 2008, and already includes 41 different translations in 22 languages. According to Bobby Gruenewald, LifeChurch.tv’s innovation leader and the app’s developer, someone new installs YouVersion every 2.8 seconds, while in the same time span 12 people open the Bible app.

Users have spent a combined 3.5 billion minutes engaging with Scripture on YouVersion, according to Gruenewald. YouVersion offers over 20 different reading plans, some reading plans compliable in only 3 or 4 days, others longer, but all designed to help users establish daily reading habits. 

Recent Articles