How Well Are You Reaching Bicultural Hispanics?
A new term is gaining popularity – bicultural Hispanics – to represent a large swath of the U.S. population:
– Typically they’re U.S. born, and bilingual or English-preferred. Many don’t even speak Spanish.
– They’re under age 45 (average age of 27).
– They’re active in both mainstream and Latino culture.
– They have very different social attitudes than their immigrant predecessors.
Depending on your exact definition, bicultural Hispanics account for 26 to 31 million U.S. Hispanics, approximately 50% to 60% of the U.S. Hispanic market. They are also significant group representing more than 20% of U.S. population growth and 45% of Hispanic population growth. (Data source: 9/5/13, Engage Hispanics)
Significant Event October 9
Both predominantly Anglo and predominantly Hispanic churches are reaching out to share Christ with this important group. Leadership Network is sponsoring a forum on 10/9/13 limited to:
– Senior pastors who are Hispanic/Latino
– Leading large churches
– Doing one or more Hispanic worship services and one or more English services
– Discuss will be focused on strengthening models by these churches to reach English-preferred Hispanics/Latinos
If that’s you (or you know of someone who qualifies), please tell us of your interest: www.leadnet.org/forum2013
