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General Interest

Does “Clarity of Mission and Purpose” Change with Church Size?

By January 5, 2016 No Comments

clarity of mission and purpose

By: Warren Bird

The surprising answer is yes. The general trend (there are always exceptions) is that the larger the attendance or growth rate, the more likely a church’s leadership is to strongly agree that “our church has a clear mission and purpose.” In fact, it’s a striking contrast:


– 79% for churches with attendances of 2,000 and higher

– 41% for churches with attendances of 50-1,999


For this and other national research on very large churches, download the free report, Recent Shifts in America’s Largest Protestant Churches: Megachurches 2015 Report, authored by Scott Thumma and Warren Bird, and sponsored by the Beck Group.


For other information on large church issues, see Leadership Network’s page on global megachurches and also on large church financial issues .


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Warren Bird

Author Warren Bird

Warren Bird, Ph.D. has been named a Leadership Network Senior Fellow in light of his exemplary service 2006-2018 as Director of Research and Intellectual Capital Development at Leadership Network. He serves as full-time VP of Research for ECFA.org (Evangelical Council for Financial Accountability). An ordained minister with background as both a pastor and seminary professor, Warren is an award-winning author or co-author of 31 books for ministry leaders including Hero Maker with Dave Ferguson, How to Break Church Growth Barriers with Carl George, and Next: Pastoral Succession that Works with William Vanderbloemen. Other recent titles are Better Together: Making Church Mergers Work with Jim Tomberlin, and Wisdom from Lyle E. Schaller. Some of Warren’s recent online reports include "Leadership Network/Generis Multisite Church Scorecard," and "The Heartbeat of Rising Influence Churches." See also research reports at leadnet.org/megachurchleadnet.org/salary and leadnet.org/portable. He is widely recognized as one of the nation's leading researchers of megachurches, multisite churches, large church compensation and high-visibility pastoral succession. He also oversees the world's only active, sortable list of global megachurches. Follow him on Twitter @warrenbird.  Click here to subscribe to Leadership Network Advance to get updates from Leadership Network.

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