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Many churches try to use internet campuses to reach a wider audience, but some, like Westside Family Church in Lenexa, KS, found that they were only reaching those from their existing offline campuses. By taking advantage of Google AdWords, Westside Family Church has been able to connect with people all over the world and minister to increasing numbers of non-Christians.
Leadership Network’s article, Church Using Free Google Ads to Transform Internet Campus, previously published in Advance explores this important topic.
Here are some great quotes from the article:
“We wanted our online church to have international reach, but it wasn’t materializing. We couldn’t get enough critical mass outside of our area to make it relevant.”
“We would love to see church online be a catalyst for communities of churches to be birthed and planted all over the world.”
“Before we launched Google AdWords, most of the people we were reaching were within reach of our offline campuses, and people were using the online campus to attend services when they had a soccer game or sick kids or whatever.”
“We would rather be face to face, but I’m not going to let that inability keep me from ministering to people today.”
“At the end of the day, we all live offline and online every day. So we’re using the tools we have to connect people to people and plant more churches all around the world.”
To see the entire library of Leadership Network’s papers, podcasts, and videos go to
https://leadnet.org/resources.
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To learn about a Leadership Network peer group of several churches seeking to explore “what’s next” in the digital landscape to more effectively achieve your Kingdom mission, check out the Beyond Digital Leadership Community webpage. (Tim Nations, Director)
