Every church has a brand, whether they’ve planned it or not. Effective branding of your church requires that you present both your purpose and mission to the congregation and the community accurately and with excellence. Leadership Network’s concept paper, Branding your Church: Issues Involved in Branding Existing Churches and Church Plants , discusses the process of creating an excellent brand, maintaining the integrity of the brand and handling crises well so that your church may present itself to a lost world.
Here are some great quotes from the paper:
“The decision to brand a church is the decision to take control of the way a church is perceived.”
“Branding is like a reputation for a person, it’s built over time.”
“You have to identify your target audience so you know how to speak their language.”
“Your brand includes your look and your logo, but that’s not all it is. It’s your vision.”
“If you don’t do your own public relations, someone else will- and it won’t be the way you wanted.”
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