Not Who You Think They Are: The Real Story of People Who Attend America’s Megachurches
By Scott Thumma and Warren Bird published on June 9, 2009
The National Survey of Megachurch Attenders drew 24,900 responses from 12 carefully selected megachurches across the U.S. Conducted January to August 2008, it is the largest national representative study of megachurch attendees conducted by any researchers to date. This report summarizes the initial learnings from the study.
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